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image by Zoltán Horváth, 8 March 2010
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The Asia-Pacific Economic Cooperation (APEC) was established in 1989 in
response to the growing interdependence among Asia-Pacific economies. APEC has
become the primary international organization that promotes open trade and
economic cooperation among its 21 members around the Pacific Rim.
APEC’s goal is to advance Asia-Pacific economic dynamism and sense of
community. Asia-Pacific is one of the fastest growing regions in the world and
a major contributor to global prosperity and stability. APEC's members have a
combined population of over 2.4 billion inhabitants, that imported goods worth
more than 2.6 trillion dollars in 1999, and its Gross Domestic Product hit US$16
trillion in 1998). Mexico is the APEC Chair for the year 2002.
Zoltán Horváth, 22 October 2002
APEC has a new logo, and its flag has been changed accordingly. The APEC
Secretariat undertook an exercise in 2007 to refresh the APEC logo, the most
visible expression of the forum's branding and corporate identity. After
reviewing proposals that were submitted as a result of an open bid process,
Senior Officials approved the new logo at their third meeting in July 2007. The
new logo was presented to Leaders and Ministers a few months later when they met
in Sydney.
Originally adopted in 1991, the globe-shaped green, blue and
white APEC logo was refreshed in 2007 to make it more compatible with a wider
range of applications. Specifically, the logo was updated to meet the
requirements that new media need - a format that was not yet developed when the
logo was first created. The logo will be used in all mediums including print and
all electronic formats.
Home page:
http://www.apec.org
Zoltán Horváth, 8 March 2010
image
by Zoltán Horváth, 22 October 2002
In 1991, the Republic of Korea initiated the design of the APEC Logo for the
Seoul Ministerial Meeting.
The globe-shaped green, blue and white APEC logo was thus adopted in 1991. The
logo has come to represent not only APEC, the most important vehicle for
regional economic cooperation, but also the hopes and aspirations of the
Asia-Pacific region itself.
The Logo shows:
Zoltán Horváth, 22 October 2002
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